As far back as the Ancient Egyptian civilization, colors have been employed to elicit specific responses and emotions. While they may have selected certain colors for holistic benefits, today colors are used across a wide range of applications as a way to guide our actions.
There is a whole field known as Color Psychology which studies how different colors influence our behavior. These concepts are prevalent in marketing and advertising as a way to persuade us to perform a desired action, but are also found in other areas of our lives.
Have you ever wondered why a stop sign is red, but a construction sign is orange? And why do they always seem to paint hospitals the same boring colors? Do you ever see ‘sale’ signs that are blue?
The power of using certain colors for specific applications can be both subtle and extremely effective. Color speaks to the subconscious, which contributes to initial impressions, decision making, and lasting judgements. It can affect mood, trust, and choice.
As entrepreneurs, we also need to think about these things when we begin to design our logos, put together our websites, and create messaging around our products and services. Choosing the wrong color scheme can absolutely be detrimental to the success of your brand and the story you are trying to convey.
Whether you end up as a marketer, or are just marketed to, color will undoubtedly be a part of your experience, so we may as well learn a bit about it.
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