Tru Earth is a sustainability-focused company dedicated to eliminating the plastic waste which results from conventional cleaning products. From the packaging to the products themselves, Tru Earth takes great care in selecting only the materials which will be safe for the planet – and its inhabitants.
Their original product line is the Eco-strips – laundry detergent in the form of dry, paper-like strips. During the wash cycle these strips dissolve into the wash water and create an effective but safe detergent.
Designing their detergent in the form of strips has several advantages – the main one being that these strips require no plastic jug to contain them. Apart from reducing plastic, these strips also take up far less space and weigh a fraction of the weight of a traditional jug, meaning that shipping them is more space- and weight-efficient, resulting in less fuel use and reduced shipping emissions.
Tru Earth has eliminated nearly 9 million plastic jugs from landfills and the ocean, and that number continues to rise.
Tru Earth Website
Sustainability is top-of-mind for Tru Earth, so it comes as no surprise that all of their packaging is recyclable – from the cardboard boxes and pouches to packing paper, there’s no need for plastic!
The laundry strips are easy and convenient to use – just add them where you would put traditional detergent and they do the rest!
The laundry strips come in four fantastic options – fresh linen, lilac breeze, baby, and fragrance-free.
Their product line has expanded quite considerably beyond laundry strips to include multi-surface cleaner strips, dryer balls, hampers, mesh bags, compostable sponges, bamboo cotton swabs, Swedish dish clothes, metal straws, bamboo cutlery sets, totes, and beeswax food wraps.
No worries about ever running out of supplies – Tru Earth allows you to subscribe to regular shipments – and even offers a discount if you do!
Tru Earth has donated over 14 million loads of laundry detergent to community organizations in need.
Tru Earth Website
Tru Earth is passionate about supporting organizations around the world and giving back to community groups. They also have a fundraising program to assist organizations while also helping eliminate plastic waste. For more information, check out their fundraising page.
> Make the switch to eco-conscious cleaning! <
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