Blue is one of the three primary colors along with red and yellow. Often associated with males, blue is generally the preferred color of men but appreciated by all genders. It is a conservative choice when it comes to selecting colors for a logo or site design, but blue can still send a potent message to your audience.
Here are three main aspects of blue:
Trust
Blue is a dependable and conservative color that promotes a feeling of stability, reliability, and trust. This makes it a great choice for security software and gadgets, financial institutions, auto makers, tech, or similar fields.
Communication
The most common color used in social media branding is blue. While benefiting from the trust aspect described above, blue is also a great color for communication and intelligence. Blue is also said to stimulate productivity, in which communication can play a role.
Sadness and Calm
It is important to note that blue can bring about feelings of sadness given its common usage in English expressions such as ‘feeling blue’ or ‘got the blues.’
In a related sense, blue is also associated with the sea, which has a calming and tranquil essence. It can be seen as peaceful, unarousing, and relaxed, sometimes used to curb appetite.
Examples
- Social Media – Facebook, Twitter, Skype, LinkedIn, Vimeo, Duo, WordPress
- Financial – American Express, PayPal, Chase, Visa, Bank of America,
- Auto – Honda, Ford, GM, Mazda, VW, BMW
- Tech – Dell, HP, IBM, Bluehost, Intel, Samsung, AT&T, Cisco, Nokia, Dropbox
- Others – Lowe’s, Boeing, GE, Walmart
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